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For investors

Back the valley
/to the peaks.

The one house that represents, matches and activates across sport in Egypt and the Gulf; every deal it closes makes the model sharper.

Open the data room
A lone runner crossing the pale chalk rock formations of a white desert under a bright sky.

What we are

One house, two engines.

The agency earns from the first deal. The platform turns every deal into data that prices the next one.

Engine 1 · earning today

The agency

Ventures Valley®

  • Represents athletes through Cartouche™ by Ventures Valley®, and clubs and federations under mandate.
  • Sells packaged audiences to brands and media agencies, and runs the activation.
  • Earns from the first deal it closes, and funds the platform from its own work.

Mandates, brands, deals

Prices, proof, capacity

Engine 2 · in build

The platform

The Rail

  • Verifies athlete and club audiences from the source, and scores every pairing out of 100.
  • Prices from settled deals; contracts, escrow and payouts in EGP, SAR, AED or USD.
  • Keeps the data that makes the next price sharper, so smaller deals can close well.

Why now

Sport money is moving to partnerships, and to data.

  • Partnerships, not placements.

    Sponsorship keeps growing while media rights stall, and brands want partnerships they can measure, not space for a logo.

  • No data layer yet.

    The region has no sponsorship deal database, no price benchmark and no payment rail built for sport. Nobody has started here.

  • The long tail nobody sells.

    Agencies chase trophy properties and turn small deals away, so almost every athlete and club outside top-flight football goes unrepresented.

The opening

Incumbents sell relationships to trophy properties. We build the house, and The Rail, for everything below the trophy tier, starting in Egypt and the Gulf.

The platform

Every deal travels the ring.

The Rail sits under the agency. Every brief, score, contract and payout runs through it, and every settled deal makes the next one easier to price.

We own the ring.

A solar eclipse: a dark disc ringed with red and orange light on a midnight sky.
The ring diagramAn athlete at the centre, a brand on a ring tilted at 24 degrees, and The Rail travelling the ring between them.AthleteBrandThe Rail

Data room

Open the data room.

The investor presentation, the model and the research behind it are kept in a private data room. Tell us who you are and we will write to you from [email protected].

Inside

  • The thesis in full
  • The model, and how the platform earns
  • The team, and the plan for The Rail

Shared with qualified investors, in confidence.