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V/V

How it works

Every deal travels the ring.

A brand brings a brief. We score every athlete and club against it, put one contract in place, run the activation and report back. One ring, from the first brief to the quarterly report.

We make the match.

A black hole wrapped in a swirling disc of orange light against a midnight sky.
The match diagramAn athlete at the centre, a brand on a ring tilted at 24 degrees, and the match travelling the ring between them.AthleteBrandThe match

The four lanes

How a deal travels the ring.

Four lanes, in order, run by one team. You deal with one partner from the brief to the last report.

10

working days

from your brief to a scored shortlist.

  1. Lane 01BriefThe brand sets audience, market, budget and dates.
  2. Lane 02ShortlistEvery athlete and club scored out of 100.
  3. Lane 03ContractOne agreement, the money held in escrow.
  4. Lane 04ActivationDelivered, paid out and reported every quarter.

The ring, side by side

What each side gets.

One platform under the agency: it verifies, scores, contracts and pays, and keeps the data each deal leaves behind.

Athlete

Verified audience, results and calendar in one profile; a fit score against every open brief; paid on schedule, in their own currency.

Brand

A ranked shortlist scored out of 100 against the brief; one contract per deal; the activation run for you and a report every quarter.

In build

The Rail

Contracts, escrow and payouts in EGP, SAR, AED or USD. Every settled deal prices the next one more precisely.

Until The Rail ships, our team does the same work by hand.

The fit score

The match is a number before it is a handshake.

Every pairing is scored out of 100, in four parts of 25. You see how each score is made, not only the total.

Illustrative score

91/100

Fit

  1. Tier24/25

    Where the athlete or club sits across our seven lanes, from national team to creators.

  2. Market23/25

    How closely their country and city match the markets in your brief.

  3. Audience21/25

    How many of the people who follow them are the people your brief names.

  4. Brand fit23/25

    Their sport, values and history, checked against your category and your brand.

The platform

One score, two surfaces.

The same score runs through both: the athlete sees the briefs that fit them, the sponsor sees the athletes and clubs that fit the brief.

Athlete appIn development

Today

Three briefs match you this week.

  • Sports drinkRiyadh
  • TelecomCairo
  • SportswearDubai
  • Today
  • Briefs
  • Profile
  • Money

Verified profile, fit score, contracts and payments.

Sponsor consoleIn development
  • Matches
  • Briefs
  • Athletes
  • Clubs
  • Activations
  • Reports

Twelve matches, ranked by fit.

LaneAthleteFit
01Salma R.Squash
02Karim H.Padel
01Hana M.Fencing
04Handball clubClub

Briefs in, ranked shortlists out, with how each score is made.

Screens illustrative, athletes fictional.

Start with a brief.

Tell us the audience, the market, the budget and the dates. You get a scored shortlist in 10 working days.