01/For brands
Three things brands get wrong about sponsorship.
Most sponsorships in the region are bought the way billboards are: by size and by location. Three habits cost brands the most, and each one has a fix.
2 min read
Issue 01
The valley report.
Notes on sponsorship, athletes and the sport beyond football in Egypt and the Gulf. Written by the team at Ventures Valley®, for the people who sign the deals.
02/Beyond football
The sport nobody sells.
Football takes most of the sponsorship attention in Egypt and the Gulf. The rest of the region’s sport, from squash courts to handball halls, is world-class and largely unsold.
2 min read
More from the series
Coming to the valley report.
Coming soon
Ask the agent
Questions from athletes, clubs and brands, answered by the team.
Coming soon
60 seconds / with an athlete
One athlete, one minute, one thing they want brands to know.
Coming soon
Signed.
The deals as they close: who, why, and what happens next.