Skip to content
V/V
العربيةSend us a brief

About Ventures Valley®

Between the talent
/and the brand.

There is a stretch of years between an athlete’s first results and the first brand that notices. Clubs and federations know it too. We call it the valley, and we built a company to work in it.

A white desert plain under a dark sky, graded to midnight blue.
The valley: the quiet years before a brand notices.

01/What we stand for

One house that represents,
/matches and activates.

Purpose
Make the region’s talent visible, valued and signed.
Promise
The match is a number before it is a handshake.
Position
Agency for the talent, platform for the sponsor.
Personality
Precise, warm, unhurried.
Cartouche™ by Ventures Valley®

02/The name

A frame around
/a name worth keeping.

In ancient Egypt, a cartouche was the oval carved around a royal name so that it would last. The frame said: this one matters.

Cartouche™ by Ventures Valley® is our athlete venture. It gives an athlete’s name that frame during the valley: a scored profile, a media kit and brands that fit, while the results are still being earned.

Cartouche™ for athletes

03/What we do

Represent
/Sponsor
/Activate.

  • Represent

    Athletes through Cartouche™, and clubs and federations under mandate. We handle the commercial side so they can keep their focus on the sport.

  • Sponsor

    Brands get athletes and clubs scored against their brief out of 100, with the score shown in its four parts, and packaged into deals that run a season or longer.

  • Activate

    We run the campaign: contracts, content, match days and a delivery report at the end, so the renewal decision rests on what happened.

04/Where we work

Cairo
/Dubai
/Riyadh.

  • EG

    Cairo

    Athletes, clubs and federations across Egypt, and the brands that speak to Egyptian audiences.

  • AE

    Dubai

    Regional brand teams and media agencies that buy across the Gulf from one desk.

  • SA

    Riyadh

    New leagues, events and federations building their commercial programmes in Saudi Arabia.

05/Who we represent

Seven lanes, one valley.

Every property we take on sits in one of seven lanes. The lane tells a brand what it is buying before the conversation starts.

  1. Lane 01National teamAthletes who wear the flag at continental and world level.
  2. Lane 02LeagueProfessional athletes competing week in, week out.
  3. Lane 03AcademyAcademies and the programmes that produce the next generation.
  4. Lane 04ClubsClubs with kit, courts and match days to partner on.
  5. Lane 05FederationsWhole sports, from the first lane to the podium.
  6. Lane 06EventsTournaments and races with a crowd, a date and a venue.
  7. Lane 07CreatorsAthletes and coaches whose audience lives online.
A white line painted on a blue court surface, close up.
Every line on the court is a decision.

06/Campaign work led by our founding team

We have signed
/the contracts before.

Olympic campaigns, padel tournaments, athlete programmes and Ramadan campaigns, for:

  • Allianz Egypt
  • Vodafone Egypt
  • National Bank of Egypt
  • Mastercard
  • Peugeot Egypt
  • ZED
See the work

Start with one conversation.

Brand, athlete, club, federation or press: write to us and the right person replies within 2 business days.

Contact us