Federations
From the first lane
/to the podium.
A federation holds the whole pathway of a sport. We turn it into one sponsorship property, sold on clear terms and approved by you at every step.
The pathway
Four lanes, one property.
A sponsor can enter at one lane or take all four: one contract, one report, on clear terms.
- Lane 01Academies and juniorsWhere the pathway starts: academies, school programmes and junior championships. A sponsor here is there from the first race.
- Lane 02Clubs and leaguesThe domestic game, week after week: clubs, leagues and cups, with their fixtures, crowds and local media.
- Lane 03National teamsThe athletes who wear the flag, through qualifiers and continental and world championships.
- Lane 04Events and podiumsThe events the federation hosts and the finals it sends athletes to: the moments a whole country watches.
Governance
The federation approves every sponsor, every package and every use of its name and athletes.
We work under your mandate, never around it. You decide; we prepare, sell and report.
- Cost to you
- None. We earn an agreed share of the sponsorship we bring in, written into the agreement.
- Approval
- No sponsor, package or use of the federation’s name or athletes goes ahead without your written approval.
- Duration
- Multi-year and renewable, with a review at the end of season one.
- Reporting
- A report every quarter on what was sold, what each sponsor received and what comes next.
Athletes
Your athletes, represented.
Through Cartouche™ by Ventures Valley®, we can also represent your athletes one by one. Their personal sponsors and the federation’s partners are planned on one calendar, so they never clash.
- Category conflicts are checked before anything is signed.
- Exclusivity covers sponsorship and brand deals only, reviewed each season.
- Training, club, coach and prize money stay the athlete’s.
Campaign work led by our founding team
A sports property, built from nothing.
NBE Padel Tournament, Ghazala Bay
For National Bank of Egypt, our founding team built a padel tournament at Ghazala Bay as a property the bank could own: the format, the name, the match days and the story around them.
- Client
- National Bank of Egypt
- Sport
- Padel
- Venue
- Ghazala Bay
Start here
Let’s start with one season.
A 90-minute working session; a written commercial plan, at no cost, whether or not you sign.
What happens next
- 01/We book the session with your board, in person or online.
- 02/We map the four lanes of your sport with you, from juniors to podiums.
- 03/You receive the written commercial plan within 60 days.