For brands, sponsors and media agencies
Fit
/before fame.
Every athlete and club scored against your brief before you sign; then we run the activation and report back.
- 10working days
- From your brief to a scored shortlist.
- /100every pairing
- Tier, market, audience and brand fit, 25 each.
- 1team, one invoice
- Strategy, contracts, activation and the report.
01/Why beyond football
Where the next
/audiences are.
Sports we sign and package
- Squash
- Padel
- Handball
- Swimming
- Running
- Esports
- Women's sport
01/
Crowded versus open
Football costs more every year and every competitor is already there. Squash, padel, handball, swimming, running and esports reach engaged audiences at a fraction of the price.
02/
The audiences
Affluent racquet-sport communities, young esports fans, families around swimming and handball, and women's sport with the fastest-growing followings in the region.
03/
Egypt and the Gulf
Egyptian champions with Gulf audiences, and Gulf communities with Egyptian stars: one partner for brands that operate on both sides.
13%/50%
of Saudi adults playing sport, a decade apart.
+195%
growth in women's professional sport since 2021.
Most of these athletes still have no sponsor. That is the open space.
Participation figures: Saudi Ministry of Sport, cited in our sector research.
02/Fit, how it is made
The match is a number
/before it is a handshake.
Every athlete and club is scored against your brief, out of 100, before anyone pitches. You see how each score is made, not only the total.
Fit
Score illustrative
A strong fit. This one goes on the shortlist.
Fit 91 out of 100. A strong fit. This one goes on the shortlist.
The level they compete at, from national team to creator.
How strongly they show up in the cities you named.
How closely their followers match the people you want to reach.
How naturally your category sits in their story.
03/What we offer
Partnerships built for your brief,
/not a catalogue.
- 01/
Matched athletes and clubs
We represent athletes, through Cartouche™ by Ventures Valley®, and clubs across sports and tiers. You give us the audience, cities and timing; we shortlist the fits, with reach and reasons.
- 02/
Packages, not one-offs
One star plus rising athletes, a squad across sports, or a season with a federation: packaged, priced and contracted as a single order.
- 03/
End-to-end delivery
Strategy, contracts, activation, content, appearances and a delivery report per athlete. One team, one invoice.
- 04/
For media agencies
We plug into your plan, white-label where you prefer, and give your planners sport inventory that behaves like media.
04/The shortlist
Your brief,
/ranked by fit.
Scored against the brief
Category, audience, cities and timing: every verified athlete and club is scored and ranked across sports.
Reasons with every number
Each fit shows how it is made, so marketing can defend the pick.
Ten working days
From brief to shortlist, with verified reach, availability and prices.
Twelve matches, ranked by fit.
Brief: telecom · Egypt and Saudi Arabia · one season
| Lane | Athlete | Tier | Market | Audience | Fit |
|---|---|---|---|---|---|
| 01 | [Athlete A]Squash · Cairo | 24/25 | 23/25 | 21/25 | |
| 02 | [Athlete B]Padel · Riyadh | 22/25 | 24/25 | 21/25 | |
| 04 | [Club C]Handball · Cairo | 21/25 | 22/25 | 22/25 | |
| 01 | [Athlete D]Swimming · Dubai | 23/25 | 20/25 | 21/25 | |
| 07 | [Athlete E]Esports · Riyadh | 17/25 | 22/25 | 24/25 |
Showing 5 of 12
05/How a campaign runs
Six steps, one team.
- 01BriefCategory, audience, cities, timing and budget band. One page is enough.
- 02Shortlist in 10 working daysAthletes and clubs that fit, with verified reach, availability and a fit score for each.
- 03Package and priceA single proposal: who, what deliverables, what exclusivity, what it costs.
- 04ContractImage rights, exclusivity windows and payment terms in one bilingual document.
- 05ActivationShoots, content calendars, appearances and event days, run with your team.
- 06ReportDelivery and reach per athlete, so the renewal decision is a number, not a feeling.
Precision / tennis
Every line on the court is a decision.
06/Packages
Three ways in.
- 01/
Rising star
One athlete with results and a growing audience: a season of content, two appearances and your product in their story.
Best for a first test in a new sport.
- 02/
The squad
Five athletes across sports, one campaign idea, one contract.
Best for a brand that wants reach across communities without betting on a single name.
- 03/
Own the sport
Title partner of a tournament or a federation season, athletes included.
Best for a category leader that wants to be the sport's brand for years.
Every package includes
- Contracts
- Activation management
- Content rights
- A delivery report
Prices follow the brief.
Send us a brief.
Send us a brief- 01/Tell us the audienceCategory, who you want to reach, which cities, when, and a budget band.
- 02/Ten working daysA scored shortlist of athletes and clubs, with reach, availability and prices.
- 03/One meetingWe walk through the shortlist with your team and agree the package to contract.