From the first lane
to the podium.

With , we find sponsors for your whole sport, from junior academies to the national team. You approve every sponsor, and it costs the federation nothing.

Book a free session See the four lanes

The pathway

Four lanes, one contract.

A sponsor can back one lane or all four, with one contract and one report. Your athletes’ own sponsors and the federation’s partners go on one calendar, so they never clash.

Lane 01Academies and juniorsWhere athletes start: academies, school programmes and junior championships. A sponsor here is there from the first race.
Lane 02Clubs and leaguesLocal competition, week after week: clubs, leagues and cups, with their fixtures, crowds and local media.
Lane 03National teamsThe athletes who wear the flag, through qualifiers and continental and world championships.
Lane 04Events and podiumsThe events you host and the finals you send athletes to. The moments the whole country watches.

Your say

The federation approves every sponsor.

We act on your behalf, and you have the final say. We prepare the deals, sell them and report back to you.

Cost to you: None. We earn an agreed share of the sponsorship we bring in, written into the agreement.
Approval: No sponsor, package or use of your name or your athletes goes ahead without your written approval.
Duration: Several years and renewable, with a review after the first season.
Reports: Every quarter: what sold, what each sponsor got and what comes next.

Start here

Let’s start with one season.

Book a 90-minute working session with your board and get a written sponsorship plan for your sport, free, whether or not you sign.

What happens next

01/ We book the session with your board, in person or online.
02/ We go through the four lanes of your sport with you, from juniors to podiums.
03/ You receive the written plan within 60 days.

From the first lane /to the podium.

Four lanes, one contract.

The federation approves every sponsor.

Let’s start with one season.

From the first lane
to the podium.